Be part of Suite Spot podcast host Ryan Embree, and hear in to the celebratory 100th episode in which we acquire you, the listener, down memory lane and reflect on all the fascinating material we have included on the podcast more than the very last four decades, as effectively as focus on future new material that listeners can look forward to this tumble.
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Welcome to the Suite Location the place hoteliers look at in and we look at out what is trending in resort advertising and marketing. I’m your host, Ryan Embree. Hi all people. And welcome to the 100th episode of the Suite Location. Thank you all for signing up for me. This is your host for the hundredth time, Ryan Embree I’m just so delighted that we lastly produced it to this episode. This is a pretty humbling expertise. You know, we commenced this podcast, this electronic advertising podcast back again in 2018. It’s just so much aid from Vacation Media Team and, my teammates more than the yrs. I recall the initial episode when we ended up trying to make your mind up on the name. We had, a couple different names. We landed on the Suite Place and in this article we are at episode 100 4 several years afterwards, just some brief facts ahead of we get commenced. And we definitely are gonna share some articles right now, but this podcast is, streamed above SoundCloud, iTunes, Google Podcasts, Spotify. Now above this previous, back again in 2021 and Stitcher as effectively, we have got more than 50,000 plays and 600 followers from those people web pages. So again, just so humbled and thankful for all of our listeners out there, wherever you are listening from. So now with episode 100, this sort of a celebratory milestone, I figured what we do nowadays is perhaps basically count down some of my beloved and really the most played and well known tracks that we’ve experienced in excess of these past a hundred episodes. We covered a whole lot of topics when it comes to hotel electronic advertising and marketing. And it’s funny to pay attention back again to some of the initial couple episodes. The matter subject in which we talk about on the Suite Place is technology is social media is name administration for, for motels, and this technological know-how advanced so quickly. So interesting to go back again to all those first couple episodes, to see what we ended up speaking about and, and how that truly bridges to today and see how significantly things modify. So let’s start off the countdown, the quantity a person. So we’re not gonna perform backwards. We’re gonna get started at variety just one and work our way down. Quantity a person, basically episode 84, how to market your hotel’s breakfast solutions. And we did not anticipate for this episode to be so well known, but it will make perception, right? One particular of the matters I know I’ve talked about on this podcast, a person of the items that really transformed the most throughout these, these final few years with the pandemic is how a lodge serves breakfast to his attendees. It is a staple. It is some thing that we’re all made use of to as tourists coming to the house, looking at that breakfast buffet, seeing that waffle maker, at times that hot breakfast, that continental breakfast and how that’s seriously transformed, correct? And clearly it started out with the pandemic of a well being and security problem of striving to minimize shut get in touch with between your friends and your staff. But then it is variety of also in 2021, 2022 has become a staffing difficulty, correct? A ton of accommodations still are struggling with this, and they’re not equipped to personnel their breakfast place. They are not ready to continue to keep up with the visitors that are coming in and out cleaning immediately after them making guaranteed that the food items is staying refreshed. So, you know, this episode, we took a deep dive into declaring not only how to market place your breakfast solutions, but how to established the appropriate anticipations of what your breakfast choices are at the moment, since there’s just this kind of a massive spectrum there of in which motels are at. And some of that also relies upon on the place you’re located in the region, correct? We noticed some components of the state, that have been a lot slower finding again to quotation unquote ordinary and had limitations at their hotels. So it was more durable for them to get again to that breakfast that guest have occur to adore. So if a traveler was touring from just one place of the place to an additional place, and they had been expecting this simply because all the resorts in their region have been back to regular that could direct to issues. So this was a terrific episode, tremendous, tremendous popular, once again, kind of a surprise, but you know, when you basically sat down and assume about it, definitely not that surprising simply because of the background of the previous couple years, range two was episode 94 and this, it truly speaks to what I talked about at the starting of this episode, proper? The evolution of items like social media know-how, and how substantially that adjustments just months or, or many years around yrs, this episode was all about Instagram reels for motels, suitable? So we satisfaction ourselves at Journey Media Team at currently being at the forefront of resort, electronic advertising and marketing. We are the authorities. And just one of the items we look for is new designs, tendencies, and attributes, especially when it will come to social media platforms, cuz that’s what we do for inns. We associate with them. We enable generate custom made content for accommodations on places like Twitter, Fb, LinkedIn and Instagram, appropriate? We know how popular Instagram is, specifically with the young vacationers, millennials and gen Z. And a person of the points that Instagram experienced not long ago launched was Instagram reels. And this was a aspect that was definitely pointed at TikTok, ideal? And they had been striving to possibly steal some of that marketplace share. These ended up these variety of 30 to 2nd clips that buyers could share on Instagram form of like Tik Toks in buy to either endorse items on home, encourage facilities, breakfast options like we just talked about. So this was a new element that was not too long ago released from Instagram. And this episode was certainly superb. We brought someone from our social product or service crew on as a guest speaker to form of stroll us by means of how to use and what some finest methods are for Instagram reels. Number 3 was episode 80, how to market place your hotel’s new renovations. Appropriate? So just one of the things that we truly concentrated on during the pandemic for motels was clearly how to get much more occupancy in a time where by journey just wasn’t occurring, right? Other than out of requirement. But some resorts made the decision to go a totally distinct route and shut down totally to definitely do some new renovations, proper? To renovate that lobby or totally redo their rooms or facilities. And when we acquired out of the pandemic, they, we had these virtually manufacturer new resorts, renovated lodges that we were hunting on how to promote and sector. So we shared some actually good methods, strategies and very best techniques on how you can share on social media, create some excitement, converse to that and your critique responses, your status administration, simply because you’re only new for so extended. I recall that was one of the key phrases that we have been chatting about. New is new for just a quick amount of money of time. So you want to take edge of it whilst you can. There’s definitely new renovations is some of the very best moments to get these 5 star assessments and seriously put your greatest foot ahead out there with these a big, large capital financial investment. We know, happen with renovation. Selection 4 of our most well-liked episodes ever on the Suite Spot. This was episode 86 planning your hotel’s 2022 social media calendar portion a single. So this was these a massive episode that we truly had to do two components of it. And this is actually just one of my most loved episodes. We had Aislynn Roberts on and she’s 1 of our group associates from customer achievement. And she speaks to resorts on a day-to-day basis attempting to discover inspiration for them to obtain posts about gatherings, area tales, amenities, capture bookings via social media. So what we determined to do was acquire a calendar, the 2022 calendar. And we went by means of each individual single year and commenced to fill out that calendar, give concepts for the summer season, the spring, the wintertime and the slide to assist hoteliers fill that calendar out with just interesting information. And yet again, this was just one of my most loved episodes, definitely just obtaining imaginative and, and sharing with hotels. Some truly, definitely unique methods to, to spur engagement on their social channels. Number five was episode 83 advanced sentiment evaluation and reporting. Now this was with Jason Lee, our main know-how officer, likely one of the most recognizable voices on this podcast. He’s been with me plenty of instances. And the motive is, is since specifically what this episode was all about. A new rollouts for Journey Media Group, digital answers for lodges. So Jason and his products and progress group have been tough at operate. Were being essentially diving further into insights and details from guest responses. And this episode is all about that. Chatting about how we get that data from guest critiques and how we provide that details back again to the hotelier to make smarter operational and money final decision. So this was a actually great episode executing a hundred podcast episode could not have been accomplished without the need of the assistance of my promoting group and the assist of Travel Media Group and listeners like you. So I want to thank you, but we’ve also had some attendees outside of the Journey Media Team firm, be part of us, some really major names in the market. I recall we had a couple episodes of Yan Phitom from STR all through the throes of the pandemic in which we talked to him about, you know, what was on the horizon. What was the STR facts indicating to us which could give clues? For the reason that we had in no way been via one thing like that in the industry we have been by recessions in advance of, but almost nothing, practically nothing like we saw the previous couple many years, oh, we experienced hospitality influencer. Rupesh Patel on to talk about track record management and how significant that is for his hotels and, and what he’s doing appropriate now. Michael Curran from Aimbridge Hospitality and Kirk Petterson from Siteline hospitality. So some big players from lodge management teams just be part of us and, and give tips and tips on electronic internet marketing. And I’m so thankful we have so many extra company not ready to get to right now, but thankful for. So if you haven’t checked out some of these episodes, be sure to do trigger they’re quite, pretty insightful. And by accomplishing this a hundred episodes worthy of, we have also have some truly exceptional annual episodes that we do just about every solitary yr that I have really occur to appreciate and are some of my favorites. One particular of them is with our VP of products and growth, Patrick O’Brien. He comes on each 12 months and we glance at the prime five sentiment tags for accommodations across the place. You know, we have talked about cleanliness, which was a massive tag and topic during the pandemic, certainly, and Patrick not only shares this details with us, but he also shares strategies that you can reply to reviews as nicely as leverage this knowledge for your social media promoting and internet sites. One more yearly episodes we do with is with our president Dana Sanger. We do a calendar year in overview at the end of each individual yr, just conversing about the wonderful accomplishments that the Journey Media Group staff have accomplished and, and milestones and ambitions that they’ve hit as well as the worth that we’re able to give for our resort companions. We’ve been in hospitality, as I have talked about in advance of for in excess of 40 decades and, and have motels that we function with throughout the nation. So this is a genuinely great episode to type of replicate on all the matters that we have finished to assistance even further those people partnerships and bring on new and present interactions in the sector. And then past calendar year in 2021, we had one particular of, I would say the coolest collection. And this was becoming able to hear to you, our viewers, the listeners, the lodge listeners out there, and what they had been in a position to do is share their tales of what we referred to as hospitality heroes. So we experienced a, a number of episodes that we did in this collection just to figure out some of people hoteliers that went higher than and further than during what someone argued the toughest time for our marketplace. And there ended up just some astounding, remarkable tales. And it was just these types of an honor to share individuals in excess of a channel on a discussion board like this. And with that, I am pretty psyched to announce that we are executing a 2nd series, which is likely to be named Hospitality Trailblazers, where by we are gonna just take some of the most important and loudest voices in the hotel market. And we’re gonna invite them on the Suite Spot. We’re gonna discuss and we’re gonna select their brain, request them what they assume about what is what is on the horizon. What they feel are some ideas and tips. When it arrives to electronic advertising and marketing for their administration team, we are gonna have some genuinely, really excellent visitors and I am tremendous stoked about it. So you are hearing about it right here. To start with more aspects to appear about Hospitality Trailblazers. This is our 2nd series that we have completed to sort of genuinely amplify the voices of our business. Because once more, we, we, we’re these kinds of a tight knit local community, but yet again, as we wrap up currently, I just wanna thank every person. My Travel Media Group staff, my advertising staff for all the tough function that they’ve put into this, a hundred episodes is no simple feat. I wanna thank you. The resort listeners and invite you. I know if you’ve been listening to us for some of these episodes would invite you to depart us a overview. We’d adore to listen to your responses and responses about what we’re performing, tips about what you’d like to hear for our upcoming a hundred episodes. So this is Ryan Embree signing off for the hundredth episode. Thank you. Thank you. Thank you. And we will speak to you future time on the Suite Spot. To be a part of our loyalty software, be sure to subscribe and give us a five star studying on iTunes. Suite Place is made by Travel Media Group. Our editor is Brandon Bell with cover artwork by Barry Gordon. I’m your host, Ryan Embree, and we hope you appreciated your remain.